One week ago, a businessman named Steve Jobs passed away. It was headline news, broadcast on major media networks all over the world. And though hardly any of us knew Mr. Jobs personally, many of us mourned. But why? Perhaps it was that the technology Steve Jobs so relentlessly pushed forward affected our daily lives so extensively. But then, many …
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Tag Archives: storytelling
Steve Jobs: Why We Mourn
Internal Business Storytelling
We talk a lot about using storytelling as an external marketing tool, but internal business storytelling is just as important. Your employees are your public face, whether by the nature of their jobs or simply because their friends and neighbors know who they work for. If they don’t buy into your company’s brand message—really take ownership of it—they won’t be …
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Lessons from Sesame Street
In The Tipping Point, Malcolm Gladwell talks about a study done by the makers of Sesame Street. They made note of the particular moments when children stopped paying attention to certain episodes of the show. The study indicated that children didn’t lose interest because an episode was boring or there wasn’t enough action or the characters were dull. Children lost …
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On Stories
A good marketer or salesman must first and foremost be a good storyteller. There’s nothing more infectious than a good story. We find ourselves recalling great stories during the day and chuckling to ourselves (sometimes to the point of drawing stares). We repeat stories by word of mouth, email, text, phone and every other mode of communication to all of …
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