One of the greatest opportunities sites like YouTube offer to brands is the ability to interact with their audience. The comments section on videos and channels allows viewers to engage in conversation with each other and with you—if you do your part. It’s a great chance to answer questions about your brand, talk more about your value proposition and draw …
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Tag Archives: social media
Brand Reputation and Social Media Censhorship
What Is Google+ and Do I Need It?
This is NOT—we repeat NOT—a paid advertisement for Google+. Sometimes, we at Epipheo just like to have some fun making videos about things we think you might be interested in. Google+ has gotten a ton of buzz lately, much of it sounding rather confused, so we thought we’d take a mo’ to give you our spin on it. …
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Social Media and Your Web Video: The Follow-Through
So you’ve got your video posted to your brand’s YouTube channel, Facebook, Twitter, blog and everywhere else you can possibly think of. Phew! Done. Yeah…not so fast. There’s more to getting the most out of your uber-amazing, custom-animated, freaking-loaded-with-awesomesauce web video than simply posting your video and leaving it to its own devices. These days, the key to online advertising …
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The Importance of Authenticity
As social media become more and more pervasive, it becomes more and more important for brands to successfully engage through those channels. But note the qualifier, “successfully.” Because there are plenty of ways for brands to engage unsuccessfully in the social media world. A couple years ago, UK Habitat discovered one of those ways when they began tagging their tweets …
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Social Video Optimization and the Shareability Factor
So we’ve talked in previous posts about what goes into producing a great online video ad. But great Internet advertising isn’t just about creating the content. It’s also about what you do with that content once it’s produced. Enter social video optimization. Social video optimization (SVO) is distinct from video search engine optimization (vSEO). While vSEO is concerned only with …
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Portfolio: LevelUp
We think the folks at LevelUp have a fantastic idea for a new type of coupon deal site. Typically these sites expose new people to your business but do nothing to get them coming back. There’s no loyalty established. Enter LevelUp. Whereas Groupon offers potential new customers one deal, LevelUp holds out three. If the customer is brand new to …
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Portfolio: Hearsay Social
The social media thing is a ginormous opportunity for your company, right? Except that one non-compliant post or unarchived message from just one of your people can result in a huge lawsuit. What if you could free your people to post like crazy while still protecting your brand and staying compliant? Our challenge: To show you how Hearsay Social can …
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Portfolio: Mashable Follow
So our kickoff call with Mashable involved six people in four time zones. Eric sipped his 4pm coffee in Oklahoma while Stephen lodged his eyes open with toothpicks at 12am in Israel (not really—Stephen never sleeps). But truly, timewarp included, working with Mashable was awesome. They let us know what they needed then let us run free creatively. VaderCats and …
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Portfolio: SilkRoad
There are a lot of people out there looking for work and companies are fighting over the best talent. Some people are trying to network the way we did in the 60′s. Other people have embraced the Super Power that is Social Media, a power that allows us to network in ways once unknown to common man. Your business can …
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Portfolio: Facebook
Facebook approached us because they wanted to explain what social plugins are and why they think they will make the internet a better place for everyone. This is what we came up with. …
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