According to MediaPost, online viewers chose to watch video ads almost 800 million times in Q1 of 2011 alone. This is really a remarkable phenomenon. Consider the last time you CHOSE to watch commercials on TV, even when you were already parked right in front of them. Most of us will choose instead to mute the set, go get a …
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Tag Archives: online video
Why Online Viewers Choose to Watch Video Ads
Portfolio: Microsoft Consumerization of IT
Recently, Microsoft contacted us about making two Epipheos for them about how technology is changing the way we work. At this point, it’s not just about the technology we use, though of course that has changed faster than Chuck Norris can take a guy out with a roundhouse kick. (Well, maybe not quite that fast….) It’s also about where and …
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News Flash: The Internet Is Not the Television
Last week we posted about the reasons why advertisers are shifting campaign dollars from TV to the Internet. Unfortunately (and not just for us), many advertisers have chosen to simply repurpose ads originally created for television viewers. The Internet is not the Television. Obvious, right? Then why do we continue to treat it as if it were? It’s a totally …
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Portfolio: Washington State Firefighters’ Association
You might be walking around one day, and then, BOOM! Disaster hits. But no need to fear, because firefighters are always ready to come to the rescue. Did you know that 75% of all firefighters are volunteers? And they do so much more than fight fires. They prepare your community for disasters like floods, are the first on the scene …
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Portfolio: SAP Business All-in-One Fast-Start Program
When your business was small, it was easy to exchange information internally so you always knew what was going on with your business. But then business boomed. Your employees are dizzy just trying to keep up and so are your old systems. You’d love to use the same type of ERP solution that powers GigantoCorp—something integrated that powers your business …
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Portfolio: Crave.com
Everyone’s a fan of something, right? Whether it’s toys, action figures, comics or even lunch boxes. Let’s say you have this rockin’ collection of retro lunch boxes. How do you go about finding more of the stuff you love? You can spend time digging through auction sites or forums, except there’s, like, 8 million lunch boxes out there. And how …
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Portfolio: NEC Programmable Flow
Complexity isn’t always bad. You want your wine to be complex, right? And your mystery novels. But when it comes to your network, complexity is bad. Your network is convoluted enough as it is. You’re trying to design next generation networks based on thirty-year-old protocols. That’s like trying to put a jet engine on an ’81 Honda. You’re also locked …
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Portfolio: ShareFile
In your line of work you have to share and send files constantly. It’s annoying because your employees end up wasting their time packaging snail mail or waiting on slow FTP uploads. And anytime you have to send something top secret, super important, destroy after reading, it has to be transferred securely, but standard FTP transfers aren’t exactly secure. And …
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Portfolio: I’mOK
We love the concept behind the I’mOK app. It rewards kids for checking in with their parents when they’re away from home, alleviating parents’ worries using a fun, no-nag system. The logistical hassle of keeping track of a family-on-the-go is a story that every parent can relate to, and we were thrilled for the opportunity to help tell that story. …
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Portfolio: CityMaps
We had a lot of fun working with the folks at CityMaps on this one, and they wanted the story to reflect their humor and attitude. With that in mind, we felt a healthy slathering of beer-spilling stick figures and an overly-affectionate stick couple were in order. But we were (as always) careful not to let our penchant for play …
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