According to MediaPost, online viewers chose to watch video ads almost 800 million times in Q1 of 2011 alone. This is really a remarkable phenomenon. Consider the last time you CHOSE to watch commercials on TV, even when you were already parked right in front of them. Most of us will choose instead to mute the set, go get a …
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Tag Archives: online advertising
Why Online Viewers Choose to Watch Video Ads
Portfolio: Google Doubleclick Search V3
Google DS3 was a different kind of project for us, veering away from the traditional flow of an Epipheo. The DS3 team was looking for something a bit meatier in terms of informing the audience about the functionality of the product. Instead of simply communicating the value of their business, this video went into considerably more detail about the product …
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Portfolio: Laddawn
You need a quote on a bag order. Simple, right? Except it takes so long you’d think the bags were being made by three Amish guys with a two-man saw. What you don’t see is that quoting a bag order is actually pretty hard, so it takes time—the one thing you don’t have. Our challenge: To show you how Laddawn …
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Portfolio: Microsoft Consumerization of IT
Recently, Microsoft contacted us about making two Epipheos for them about how technology is changing the way we work. At this point, it’s not just about the technology we use, though of course that has changed faster than Chuck Norris can take a guy out with a roundhouse kick. (Well, maybe not quite that fast….) It’s also about where and …
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News Flash: The Internet Is Not the Television
Last week we posted about the reasons why advertisers are shifting campaign dollars from TV to the Internet. Unfortunately (and not just for us), many advertisers have chosen to simply repurpose ads originally created for television viewers. The Internet is not the Television. Obvious, right? Then why do we continue to treat it as if it were? It’s a totally …
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Portfolio: Washington State Firefighters’ Association
You might be walking around one day, and then, BOOM! Disaster hits. But no need to fear, because firefighters are always ready to come to the rescue. Did you know that 75% of all firefighters are volunteers? And they do so much more than fight fires. They prepare your community for disasters like floods, are the first on the scene …
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Portfolio: SAP Business All-in-One Fast-Start Program
When your business was small, it was easy to exchange information internally so you always knew what was going on with your business. But then business boomed. Your employees are dizzy just trying to keep up and so are your old systems. You’d love to use the same type of ERP solution that powers GigantoCorp—something integrated that powers your business …
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Portfolio: Crave.com
Everyone’s a fan of something, right? Whether it’s toys, action figures, comics or even lunch boxes. Let’s say you have this rockin’ collection of retro lunch boxes. How do you go about finding more of the stuff you love? You can spend time digging through auction sites or forums, except there’s, like, 8 million lunch boxes out there. And how …
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Why Advertisers Are Moving Campaign Dollars Online
There’s not much question that web video and online video advertising in particular are on the rise. According to a recent BrightRoll survey of individuals at leading ad agencies, 65% of respondents plan to shift campaign dollars from TV to online video advertising. We were thrilled at the opportunity to share that info. But for some reason having to do …
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Portfolio: NEC Programmable Flow
Complexity isn’t always bad. You want your wine to be complex, right? And your mystery novels. But when it comes to your network, complexity is bad. Your network is convoluted enough as it is. You’re trying to design next generation networks based on thirty-year-old protocols. That’s like trying to put a jet engine on an ’81 Honda. You’re also locked …
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