Pete is a new breed of consumer. He’s educated, employed and spends his higher income on tech devices. He doesn’t simply watch TV, but is on multiple screens at the same time. He’s a Multi-Platform Male (MPM). Our job: To introduce you to the Multi-Platform Male (MPM) and show you how Spike TV and Comedy Central can help your television …
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Tag Archives: marketing
Portfolio: Spike TV and Comedy Central
Portfolio: DataPop
If you’re a marketer, you’re probably tired of spending so much time juggling spreadsheets only to end up carpet bombing a few generic ads across all of your keywords. DataPop has created a way to connect the intent of a search to ads that provide consumers with relevant and specific offers. Our challenge: To help marketers understand how Datapop’s technology …
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Portfolio: Advanstar
In a world with millions of products, how do you make your product stand out? You have to connect to your customers through brand names they trust through licensing. Advanstar can help you with that process. Our challenge: To narrate a story that helps manufacturers and retailers understand how licensing can benefit both them and brand owners. …
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