I spent some rare time watching TV last night. I hardly ever watch anything when it airs. The few shows that I do occasionally watch I tune into on Hulu after the fact. My TV set is pretty much reserved for DVDs and VHS (yes, I still have a VHS player). So last night watching NCIS with a friend, suddenly …
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Tag Archives: marketing
Advertising’s New Imperatives: Fast, Fun and Meaningful
Epipheo at SXSW
Epipheo Studios conquered SXSW! Our Steve Sivadge campaigned for three incredible days on the dusty battleground of the Austin Convention Center. He held war conferences with representatives of young startups wanting to take over the world. He conspired with the wizened warriors of older companies desiring to communicate their messages like startups…. But in all seriousness, it was awesome to …
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Portfolio: LevelUp
We think the folks at LevelUp have a fantastic idea for a new type of coupon deal site. Typically these sites expose new people to your business but do nothing to get them coming back. There’s no loyalty established. Enter LevelUp. Whereas Groupon offers potential new customers one deal, LevelUp holds out three. If the customer is brand new to …
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Portfolio: Chalkboard
No customers means no money. Since customers don’t just magically appear, you have to communicate and give them a reason to buy from you. Don’t you wish it were still as easy as writing up the daily specials on a sidewalk chalkboard and watching the customers walk in? Our challenge: To show you how Chalkboard offers you the modern equivalent …
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Portfolio: GutCheck
Your business needs to know how people think and feel and what they spend their money on. You could organize a focus group or run an online survey, but they’re really crapshoots when it comes to getting the quality data you need. Our challenge: To show you how GutCheck can capture real insight from real participants in minutes, at 10% …
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Portfolio: How the Internet Is Changing Advertising
New technology demands a new way to communicate. The internet is built around people searching for information and sharing their experiences with others. …
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Portfolio: AdvisorTLC
Still trying to grow your business all the wrong ways? Forget cold calling and bulk mail campaigns, AdvisorTLC lets you grow your business and manage your client relationships all the right ways. …
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Portfolio: Yext Tags
Advertising used to be easy. You took out a bold listing in the local yellow pages and, Voila! But now, it’s all about internet advertising, which means listing yourself in a gazillion places, which takes a gazillion hours and costs a gazillion dollars. Our challenge: To show you how Yext Tags aims to help make your business’s online advertising simple …
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Portfolio: Cleeng
We know that people are willing to pay for good content. But keeping your best content behind a paid membership wall limits your advertising potential. Our challenge: To show you how Cleeng allows you to keep certain sections of your content hidden, so consumers can check you out and get fully invested before deciding if they want to pay for …
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Portfolio: JiWire Compass
Today the physical and digital worlds are merging and location has a whole new meaning. Our challenge: To show companies how Compass by JiWire can help them to “locationize,” directing customers to where their brand is. …
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