Suppose you want to buy some beautiful, top-quality designer jewelry. Not costume jewelry, but 18K gold, diamond and gemstone jewelry. The kind that high-end stores sell and celebrities wear in magazines. Now, as dazzling as designer jewelry is, it’s really expensive. So actually buying a piece is a major purchase. Fine jewelry like that usually doesn’t go on sale, and …
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Connecting with customers these days is a bit tricky. See, it used to look like this: You’d put up some ads where they’d see and wait for them to come in. But these days, they aren’t looking THERE anymore. They’re on all those social media channels. Which is where you need to be. But you don’t have time to keep …
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You LOVE jammin’ out to music with your friends. You also love how you can access music on your Android through your apps and the Internet. What you don’t love? How hard it is to listen to music on your Android WITH your friends. You’re left either huddling around your phone with your friends, straining to hear your tunes through …
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Your website is slackin’ off. Sure, you were smart enough 15 years ago to know that you needed a website, so you got one. But lately, it’s just been sitting’ around. And your competitors’ sites are working like gangbusters. So maybe you try to lure more customers in by dabbling in some guaranteed-results SEO stuff (yeah…right). And you try to …
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Here’s the good news: you’ve discovered that the social media channels everyone’s buzzing about are a great way for your customers to connect with you. But here’s the NOT SO GOOD news: Even though it’s a great way for those customers to reach out, it’s hard to handle all that volume gracefully. Once those requests start pouring in, you can’t …
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Let’s say your customers are having a bit of trouble with a new product. So they call up your contact center expecting to talk to a person. BUT they get your automated voice system, which just can’t seem to get the job done. And sometimes it even does more harm than good. So when your customer gets impatient and frustrated …
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Your business is landing the clients, the contracts and the notoriety that give you a competitive advantage in the marketplace. That kind of growth is fantastic for the company and for the bottom line. BUT, if you’ve grown quickly, chances are you aren’t prepared for growth where it matters most: your systems. You see, when you were smaller, you could …
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Today, you can do pretty much anything online. Everything from paying bills, to connecting with friends, to buying a time machine. It’s great, right? However, actually using these services can be super frustrating. First you have to create an account—which can take forever, because you have to enter the same information OVER and OVER. And there’s no way you’re going …
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Kimi is a child of the 90s, so she’s a digital native. Sure, she still does lots of things the way her parents did. But what’s really important about her is how she’s DIFFERENT from the previous generation. Here’s an example: Kimi’s planning a dinner party—but not just any dinner party. She’s throwing a tweet-worthy feast that will make her …
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Here’s a simple equation: The bigger your business gets, the more STUFF you have to worry about. Stuff like supply chain stuff, and inventory stuff, and resource allocation stuff. It doesn’t matter what kind of business. The bigger it gets, the more processes there are to manage. Most companies start from the ground up, so they just throw staff and …
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