According to MediaPost, online viewers chose to watch video ads almost 800 million times in Q1 of 2011 alone. This is really a remarkable phenomenon. Consider the last time you CHOSE to watch commercials on TV, even when you were already parked right in front of them. Most of us will choose instead to mute the set, go get a …
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Tag Archives: advertising
Why Online Viewers Choose to Watch Video Ads
News Flash: The Internet Is Not the Television
Last week we posted about the reasons why advertisers are shifting campaign dollars from TV to the Internet. Unfortunately (and not just for us), many advertisers have chosen to simply repurpose ads originally created for television viewers. The Internet is not the Television. Obvious, right? Then why do we continue to treat it as if it were? It’s a totally …
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Why Advertisers Are Moving Campaign Dollars Online
There’s not much question that web video and online video advertising in particular are on the rise. According to a recent BrightRoll survey of individuals at leading ad agencies, 65% of respondents plan to shift campaign dollars from TV to online video advertising. We were thrilled at the opportunity to share that info. But for some reason having to do …
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Portfolio: ZangZing
For many of us, photos are a primary way that we capture and share the events of our lives. A single snapshot can bring out the best memories, even leave us in tears from laughter. Which is great, because today there are so many ways to share your photos online. Except that because of privacy concerns, the limitations of specific …
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Portfolio: Secure Vault Payments
Buying stuff used to be really simple. You went to the store, took the money out of your pocket, handed it to a merchant and went home with your stuff. But these days you’re buying things online, and there’s no easy way for a merchant to know that you’re YOU and not someone else with your card or bank info. …
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Making the Consumer the Hero of Your Story
A strong protagonist, or main character, is at the heart of every good story. For a story to work, the audience must empathize with the protagonist. Empathy allows us to enter into the story, identifying ourselves (at least to a degree) with the protagonist and taking on his role. The protagonist essentially becomes our avatar, allowing us to walk around …
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Portfolio: Accellos Prophesy
Accellos’ Prophesy team were fantastic to work with. The particular challenge here was making a video about trucking software fun, while at the same time inducing a paradigm shift in a target audience that’s used to the old school way of doing things. Our illustrator and animator did a great job of adding humor into the graphics while the script …
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Portfolio: ShareFile
In your line of work you have to share and send files constantly. It’s annoying because your employees end up wasting their time packaging snail mail or waiting on slow FTP uploads. And anytime you have to send something top secret, super important, destroy after reading, it has to be transferred securely, but standard FTP transfers aren’t exactly secure. And …
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Portfolio: I’mOK
We love the concept behind the I’mOK app. It rewards kids for checking in with their parents when they’re away from home, alleviating parents’ worries using a fun, no-nag system. The logistical hassle of keeping track of a family-on-the-go is a story that every parent can relate to, and we were thrilled for the opportunity to help tell that story. …
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Portfolio: CityMaps
We had a lot of fun working with the folks at CityMaps on this one, and they wanted the story to reflect their humor and attitude. With that in mind, we felt a healthy slathering of beer-spilling stick figures and an overly-affectionate stick couple were in order. But we were (as always) careful not to let our penchant for play …
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