For a lot of organizations, the relationship between marketing and sales is…well…tense. First, the marketing budget is never as big as it needs to be, and when that money actually gets spent it's hard for most companies to know what return they get on investment. Sure, the campaigns attract lots of prospects. But when sales begins to follow up, they find that the prospects are less than qualified.
So the sales people want the marketing people to give them better leads, and marketing wants to show that the organization is getting big results from its marketing efforts. Wouldn't it be great if there was an easy way to identify qualified prospects from your marketing campaigns and know your exact return on investment?
We introduce you to Pardot, a marketing automation suite that helps marketing to provide qualified leads and sales to close deals at record speeds.