Recently, the video advertising industry has seen significant advances in ways to measure video ROI. In the past, advertisers have expressed concern that measuring ROI for video campaigns was problematic. Now, video ad networks like BrightRoll are responding by rolling out features that allow advertisers to gauge the true impact of their video ads. But if you’re a smaller company …
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Category Archives: Online Video Advertising
4 Easy Ways to Track Engagement with Your Video Ad
10 Tips for Video SEO and Your Epipheo
So you’ve got your brand new Epipheo and are ready to conquer the world! Your video tells your brand’s story in a compelling way, delivering that epiphany moment to anyone who sees it. But they have to SEE it, right? No matter how awesometastic your video is, it’ll do you no good unless it gets in front of the right …
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The Many Uses for Epipheo Awesomesauce
So we’ve talked before about how great Epipheos are for landing pages. An Epipheo induces an epiphany in your target audience, priming them for your page’s call to action. But an Epipheo can be the awesomesauce for more than just your company website. Where else can you use an Epipheo? We think the possibilities are practically endless, but here’s just …
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Video Sharing Sites: The Internet’s Common Ground
Recently we ran across the awesome infographic below from Wistia, a video sharing site. The infographic is based on data obtained by the Pew Internet & American Life Project, and the numbers are pretty impressive. 71% of Americans who responded to the Pew study reported watching video on video sharing sites habitually—that’s nearly 3 out of every 4 people. Not …
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Brand Reputation and Social Media Censhorship
One of the greatest opportunities sites like YouTube offer to brands is the ability to interact with their audience. The comments section on videos and channels allows viewers to engage in conversation with each other and with you—if you do your part. It’s a great chance to answer questions about your brand, talk more about your value proposition and draw …
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Social Media and Your Web Video: The Follow-Through
So you’ve got your video posted to your brand’s YouTube channel, Facebook, Twitter, blog and everywhere else you can possibly think of. Phew! Done. Yeah…not so fast. There’s more to getting the most out of your uber-amazing, custom-animated, freaking-loaded-with-awesomesauce web video than simply posting your video and leaving it to its own devices. These days, the key to online advertising …
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Options for Embedding Video on Your Site
Remember our post on Social Video Optimization and the Sharability Factor? We talked a little bit about how important it is to choose an embedded video player that makes it easy for your audience to share your video. Well this week, we thought we’d delve a little more deeply into that topic and share some links to resources that’ll help …
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Interesting Intel Video
Hmmm…. What’s this video on the Intel channel? Looks great! Can’t say for sure who did it (wink wink), but…there are rainbows…and pega-corns…and spot-on storytelling…and I think I recognize that voice…. …
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The Importance of Authenticity
As social media become more and more pervasive, it becomes more and more important for brands to successfully engage through those channels. But note the qualifier, “successfully.” Because there are plenty of ways for brands to engage unsuccessfully in the social media world. A couple years ago, UK Habitat discovered one of those ways when they began tagging their tweets …
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Marketing Videos and ROI…OR…How an Epipheo Is Like a Pair of Hiking Boots
Next month I’m heading into the Canadian woods for an 8-day, 7-night canoe camping trip. This trip is the much-anticipated repeat of a trip I took two years ago, my first-ever significant venture into truly challenging outdoor adventure. I made the decision to go on that original trip all of two weeks in advance, leaving me very little time to …
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