No, thanks. I’d rather have a peanut! [Bah-dum-tssssssss!] Yeah, I was just leaving.
All joking aside, there’s actually something to learn from the classic knock-knock joke (besides how bad the teller’s sense of humor is). The joke itself—structurally—tells the hearer how to interpret it.
First, read the story story below. Or watch the video above. Your pick. We like to be empowering. But, seriously, do it.
Done? Okay, now do the other.
Feel like we told you the same story twice? Well, kinda. But not really. Not at all, when you look at it. Whether or not you agree with the idea that “the medium is the message,” there’s a fundamental difference between text and video.
You want an amazing video for your company, right?
Well, nowhere. You can’t rely on it to take you anywhere. No likes, no views, no shares. You simply can’t assume anyone will discover or see your content.