You want a great video. We want to make you a great video. But we can’t (and don’t) do it alone, and taking a few extra steps can make a huge difference to success.
Here are some simple things you can do to make the process go smoother, faster, and ultimately get you a better video. Shall we begin at the beginning?
Here’s an oversimplified, kinda made-up history of content marketing.
Once upon a time, blog posts were just helpful. They were generous. And they had ads. Then the ad buyers got smarter. They made sure the ads were related to the content of the blog post. Then marketers realized, “Oh, holy night! People are commenting, sharing, and engaging with this content the way we wish they would with our ads.” So they made the blog posts the ads. Thus, content marketing!
I get it. You want a video because you want to talk about your thing. And, naturally, you want to start talking about your thing as soon as possible. So why not just open with, “Here’s our awesome thing, and it’s awesome.”?
Packaging matters. The bright colors of a retail shelf, the smooth unboxing of a new computer, the gleaming chrome of the luxury car lot — how something looks and feels is a powerful motivator toward convincing a consumer that it will meet their needs.