Buzzkill: What’s Wrong With Content Marketing? (Video)

Here’s an oversimplified, kinda made-up history of content marketing.

Once upon a time, blog posts were just helpful. They were generous. And they had ads. Then the ad buyers got smarter. They made sure the ads were related to the content of the blog post. Then marketers realized, “Oh, holy night! People are commenting, sharing, and engaging with this content the way we wish they would with our ads.” So they made the blog posts the ads. Thus, content marketing!

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